SNAPSHOT: KHPT-FM Listen Live

1069 The Point
 Name: 1069 The Point
Format: Eighties
Market: Houston, TX
Frequency: 106.9 MHz

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The Challenge
To drive people downtown as a destination location for dinner at Birraporetti's and theatre shows at Alley Theater on weeknights and weekends, in turn growing their summer business by 10%.
The Resource
Problem solving tactics were multiple brainstorming sessions with both Alley Theater and Birraporetti's owners, marketing directors and banquet staff to make sure all angles and aspects were covered.
The Idea
An integrated campaign featuring on-air, online, and on-site focusing on the slow summer months for Birraporetti's and Alley Theater. We partnered the two together for a Summer Chills Wine Tasting consisting of a full meal and wine pairing for each course.
The Results
Huge success! The two Summer Chills events generated $7,975 to be split between Birraporetti's and Alley Theater! Plans are already in the works for the next show!

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