SNAPSHOT: KHPT-FM Listen Live

1069 The Point
 Name: 1069 The Point
Format: Eighties
Market: Houston, TX
Frequency: 106.9 MHz

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"Our business is up 5% in a soft economy because of the out of the box thinking that the management and Michelle Hastings has brought to our company." Raleigh Jenkins - ABC Pest, Pool & Lawn
The Challenge
To inform potential customers of the difference between ABC Pest Pool and Lawn and their competitors while increasing top line revenue 8% -10%.
The Resource
To create a 120 second fixed position commercial to air Monday morning every week throughout the year. This informative commercial is designed to create a personal connection between Raleigh and our listeners.
The Idea
An integrated campaign to incorporate both on-air and on-line elements designed to give ABC Pest Pool and Lawn share of voice in the Houston market. Additionally, the station executed quarterly contesting targeting a specific seasonal service (i.e. lawn service, pool service, Christmas lighting, etc.)
The Results
ABC Pest Pool and Lawn service is up double digits while many businesses were down over prior year due to the recession.

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